The site with no interactivity is known as the static website, but we also called it “brochureware” which is not a common term for most of the people because it was used in the old days when people need to describe the websites with no activity from outside.
In 2005, it fell off the map because of the peak of usage.
The idea due to which people started using this thing is the recovery of the content marketing.
The whole process is known as interactive content. Maybe you still don’t understand about it without examples and here are some of the examples listed below:
- Interactive infographics
- Interactive white papers.
The reason behind the interactive content popularity is an audience. The interactive works by the content marketing institute.
According to the 81%of the surveys this kind of content attracts more viewers as compared to the static content which is not so useful in this era.
There is a demand for using the material known as interactive content and people don’t like to use the static content to grab the attention of the viewers.
The primary goal of the content marketing is to have the attention of the audience and of the market who are looking for the business, and this is the only way to be on top.
This is the choice of most of the companies now, and these are the goals of the marketing for the people.
This kind of content help in solving many problems of the market people and they like to use this sort of content for their business purpose.
Even when it comes to survey people are for the interactive content due to the use and how people are coming towards it day by day.
Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies)
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Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones