Magic Johnson to Join Vibe Holdings as Chairman
Vibe Holdings LLC has announced an investment from Magic Johnson Enterprises and Ron Burkle’s The Yucaipa Companies. Vibe Holdings is a leading multi-cultural media company featuring celebrated brands like Vibe Magazine, Vibe.com, Uptown Magazine and the iconic Soul Train TV show and library. As part of the investment Earvin “Magic” Johnson will become Chairman of [...]
Read MoreIs Groupon the Next Great Retail Marketing Tactic?
In case you missed it, this past Thursday (August 19) Gap released a special on Groupon (which we have recently covered) that gave members $50 of Gap merchandise for only $25. After calculating the revenue made (including the traditional splits the occur within these agreements), Groupon will have reportedly grossed $5.5 million in sales. Find out what can happen next inside.
Read MoreAfrican American Magazines Need to Look Online for Advertising Future
As 2010 begins, many companies are putting the final touches on where they will allocate their marketing spend for the entire. Specifically which magazines they will choose to advertise in to grow their 2009 revenue levels to a higher level. Many Fortune 500 companies have chosen to decrease advertising within the African American demographic as they choose to focus more on their “core” market. This would be a crucial mistake. With President Obama entering his second year in office, the marketability of African Americans in mainstream media is considerably more permissible within the media world.
Read MoreVIBE Magazine Gets Revived, Heavy Digital Tie-in
VIBE’s new December issue has two covers featuring Drake and Chris Brown. VIBE is definitely trying to stand out this holiday season with these covers in black and gold. With promised tie-in to, we can hope to see some tight integration between the print mag and their website. The cover boasts some free iTunes downloads available at vibe.com, as well as an interesting piece on Twitter that’s sure to be a good read.
Read MoreCo-Founder of Uptown Dishes on Vibe Deal (part 3)
In this part of our interview with Brett Wright he talks about being a print purest. He makes a point on not trying to make Vibe an affluent publication in its’ rebirth while also stating: “We would not have done Vibe.com if we couldn’t have figured out how to do a print version. We believe [...]
Read MoreCo-Founder of Uptown Dishes on Vibe Deal (part 2)
Brett Wright goes into detail on the new Vibe’s business model and their advertising network referred to in our discussion as the Vibe Lifestyle Network which would not only focus on CPM sales but would service true brand integration opportunities. They hope to not only include Vibe and Uptown but would also like to involve [...]
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