UniWorld Group Gets the “Inside” Scoop on Interactive Marketing
Next week signals the start of Advertising Week in New York, one of the biggest events in the advertising industry. The week is dedicated to “galvaniz[ing] the industry by creating an entertaining, enlightening and engaging platform for disparate parts of the business.” Another Ad Week goal is to encourage diversity, to that end there will [...]
Read MoreUniWorld starts-over, again
UniWorld Group, the country’s 3rd largest African-American advertising agency (according to the 2008 BE agency index) , has hired Mel Wilson as its director of interactive. Mr. Wilson brings a strong technology background to the position and is tasked with managing the interactive accounts of the agency. While the challenges involved with remaking the traditionally-oriented UniWorld [...]
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