Rise of the Black Network? Online and On-Air, Growing Alternatives to YouTube and BET
By Aymar Jean Christian This fall TV season has been tough for minority-led shows – besides maybe NCIS: LL Cool J and Law & Order: Terence Howard. NBC’s much-promoted Undercovers bowed to lackluster ratings. Blair Underwood’s The Event is slipping. Jimmy Smits’ Outlaw is cancelled. But since UPN, black Americans have grown accustomed to going elsewhere. [...]
Read MoreShazam, SyFy Encourage Users to Play Tag
Initially Shazam was an app that any and all music lovers had to add to their smart phones. How many times have we been in a place and hear a song and wonder “Who sings that song?”. No more needing to make your way to the DJ to ask what the song is. Shazam makes it real easy across the entire world (wherever you can get a cell signal). Now Shazam has advanced their strategy to now become a “mobile discover provider”. Shazam is following up its February brand marketing experiment – when clothes-maker Dockers invited viewers of its TV ad to open its mobile website by Shazaming the ad’s soundtrack – with a similar partnership with the Syfy TV channel. Find out more details inside.
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