Apple’s Trademark Strategy: Use Now Pay Later
Like any true Apple junkie, I obsessively follow every move they make. In my opinion, they are truly innovative and brand savvy! And no Apple is not paying me to say that! LOL! So I have been very interested in their trademark strategy. On several occasions, Apple chose a trademark or brand name for one [...]
Read MoreBefore Investing Start-Up Dollars, Do A Trademark Search Before Choosing A Business Name
Picture this…Some friends and I decide to start an internet business and we choose a catchy and SEO friendly name. We invest money into start-up operation costs. We purchase the domain name, legally incorporate, obtain business bank accounts, hire personnel, create a logo, and order marketing materials. We send out press releases and obtain investors. [...]
Read More5 Tips to Protect Trademarks Online
With the explosion of blogs, vlogs, online magazines, and numerous internet businesses, there is tons of unprotected intellectual property on the internet. What is intellectual property? Intellectual Property are creations of the mind. These creations include trademarks, copyrights, and trade secrets. Trademarks are one of the most common forms of intellectual property on the internet. [...]
Read MoreHow Ed Lover Can Win His C’Mon Son Domain Name Dispute
Yesterday this site posted a story about Ed Lover’s dispute over the domain name C’mon Son. Basically Ed Lover has been using the phrase “C’mon Son” as a catchy phrase during his You Tube videos and to name his video episodes. Arguably we can conclude that Ed Lover does have a trademark right to the [...]
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