Global Hue: Change We Can Believe In?
Change has been a consistent theme for the past few years, and this theme has held true across the content and advertising industries. As African-American buying power continues to increase, so has the economic will of companies trying to attract these consumers. This shift has left the handful of multicultural ad agencies in a potential [...]
Read MoreTom Joyner Virtual College Fair Launches Today and Apparently it’s 1998
While I love the idea of having a virtual college fair, TJMS and Reach Media misses the boat on offering a true interactive experience. The online hub for the campaign, which also has an offline counterpart, visually looks straight out of 1998 and performs that way as well. Powered and developed by a company called [...]
Read MoreWill BlackAmericaWeb.com Merge with Interactive One?
BlackAmericaWeb.com, a news and community site closely tied to the nationally syndicated Tom Joyner Morning Show, is engaged in merger discussions with the Interactive One family of websites, BlackWeb2.0 has learned. Multiple sources have confirmed that talks are underway and the move could become official before year’s end. Details of the pending deal have not [...]
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