An Uncommon Partnership: Common and Microsoft Create ‘Softwear’
Softwear by Microsoft marks one of the smartest collaborations and partnerships between the ginormous software creators and rapper, actor Common. Read about Common’s role as a designer and spokesperson for the clothing line (Common and Microsoft Create Geek Chic) and watch the following videos featuring Common discussing the partnership and re-branding of two icons: hip hop and Microsoft.
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