BlackVoices Diversifies with Domains
by AngelaLike most of you I primarily use Quantcast and compete to measure the traffic of other websites. When someone happens to hook me up I use Comscore as well. BlackVoices.com looks to have had a huge dip in traffic on sites like Quantcast and compete. this is largely because they are not classified into a network, Comscore’s equivalent to a media type (M). being classified this way has it’s benefits especially if you are hard at work serving niches as part of your strategy. September Comscore numbers show that Black Voices is actually at about 4.9M unique visitors (October numbers aren’t out yet) classified as a media type. I chatted briefly with Tariq Muhammad today about Black Voices’ new strategy.
Read MoreBlackVoices.com talks Audience Acquisition
by Angela
AOL’s BlackVoices.com has consistently been the number one African-American web site for news, culture and community over the last 12 months and saw a 66% increase in year-over-year growth. According to the recent comScore Media Metrix report, BlackVoices hit 6.9 million unique visitors this month which is a site record and higher than any other [...]
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