Sketchworks Tackling Online Interactive Marketing
With the boom in startups and people taking the entrepreneurial approach, there is one important thing that is absolutely necessary; marketing. Sketchworks is taking marketing and the web to help companies with that aspect of their business. Sketchworks is a black owned interactive marketing company founded by Mark Kennedy in 2007. Alongside the Creative Director [...]
Read MoreTastemaker Mike Street Brings Social Media Experience to Luxury Brands
While it’s hard to find someone who is not a social media strategist, Mike Street backs up that title with years of experience creating digital media strategies for brands. He brings passion to both his work as a professional and to helping expand the scope of what black people do in social media. I had [...]
Read MoreDigital Marco Polo: Location-Based Services for Your Business
Location-based services like Foursquare, Gowalla, Loopt, and MyTown are generating the same buzz that Twitter created two years ago when it was being touted as the “next big thing” in social media and online marketing. Just like “tweet it and they will come” was a falsehood told to many business owners, creating an effective location-based [...]
Read MorePlatinum Life: Ahead of the Class
A social networking game is nothing without its avatars. The visual representative of yourself and your exploits as you go about your tasks on an seemingly never-ending quest to reach the top of the lederboard. Some social games only feature generic avatars with no real way to differentiate between yours and another players except names [...]
Read MoreVibe’s Retrenchment Opportunity To Pull In Readers Online
Vibe magazine recently announced a restructuring in response to two years straight of nearly 20% drop in ad pages. Vibe’s senior management took more creative measures than cutting staff and reducing editorial, the two most common knee-jerk reactions taken by its peers. Whether intentional or not, the restructuring puts Vibe in the position to use [...]
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