President Obama Gets More Online Visitors Than GOP Candidates Combined
President Obama’s online efforts during his 2008 bid for the White House revolutionized digital campaigns — and if Nielsen’s latest numbers are any indication, his team is working hard for a repeat in 2012. According to a recent Nielsen analysis, President Obama’s campaign pulled in more unique voting-age visitors than the four remaining Republican candidates’ sites combined throughout [...]
Read MoreRapper Releases Only One Digital Copy of His Single, Urges Listeners to “Pass it On”
When a musician releases a new single on Spotify or iTunes, they’re hoping that they can market the heck out of it to sell as many copies as possible and make a name for themselves. One Swedish rapper named Adam Tensta has decided to wrap up his new single’s release with a marketing campaign which only lets one [...]
Read MoreKony 2012 YouTube Video Goes Viral, Turns into Social Media Campaign #Kony2012
Violent crimes and conflict in Uganda at the hands of Lord’s Resistance Army (LRA) leader, Joseph Kony was witnessed by the world in a video documentary on YouTube produced by the Invisible Children. The video received over 4 million views across the web in less than 72 hours. The documentary specifically focuses on Joseph Kony, [...]
Read MoreOnline Tips for Independent Artists Trying to Make It
Are you a rapper or singer? If not, you probably know someone who is. The internet has so many online resources to get yourself out there, but what I’ve noticed is that people are using the same ones and not using what they do have to its full potential. Here are some things artists should [...]
Read MoreWelcome to Facebook Timeline President Obama
Visitors to Obama’s Timeline are greeted with a smiling photo of the president alongside his cover photo, a graph often shared by Obama supporters that highlights the president’s job creation record. Putting that chart in such a prominent position makes sense, given Obama’s apparent strategy of running for re-election on an “America is back” platform of optimism [...]
Read MoreThe Anatomy of Online Success #infographic
We all know the major impact social media and other online tools has had on marketing, advertising, and branding as a whole. But here is a the break down of how online marketing works and what works best.
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