Market like a Maven! MarketSplash by HP gives you free tools to create professional-looking marketing materials for your business.
Whether it’s a world known Fortune 500 company or a small mom and pop operation, marketing is still a vital tool in a successful business’ toolkit. Large businesses have the luxury of a well-paid marketing department or brand and marketing agencies to develop their marketing materials, but smaller companies often lack those resources. So can [...]
Read MoreWrite a Business Plan, But Don’t Pitch It
Write a business plan but don’t pitch that plan. What you are selling more than anything is you.
Read MoreThe Best Way to Think About Entrance and Exit Strategies
When I got my first job out of college, a well respected mentor told me to be thinking about my second job the first day I showed up at work for my first job. This didn’t mean I shouldn’t do the best I possibly could at my first job but that I should have a [...]
Read MoreThe Academic vs the Non-Academic Approach to Raising Capital
When it comes to figuring out whether a venture capital, finance company, angel investor or early-stage private equity firm is up to snuff, there is the non-academic approach and the academic approach.
Read MoreStudying Entrepreneurial Case Studies May be What You’re Missing
You don’t need to be British or a business start-up expert such as Guy Rigby to know that most start-ups fail not because the idea was bad, not because of external pressures such as a recession or industry downturn, but because funding ran out before full potential could be reached. A good approach to start-up funding is being [...]
Read MoreThe Niche Within a Niche Idea, Don’t Bring Sand to the Beach
As evidenced by you reading this right now, the Internet is definitely here to stay as a medium of exchange, commerce and ideas. That’s great right? Revolutionary, innovative and all that, correct? Yes but your start up doesn’t have to be billed as an online start-up, a social networking community, a blog, an e-commerce site or produce revenue [...]
Read More
