Pepsi We Inspire Digital Campaign Targets Black Women
Pepsi has been aggressive lately in creating interesting and engaging digital content. The Will.i.am and L.M.F.A.O. collaboration (Pepsi Taps…Digital Remix Project) is one such effort. However, the brand’s latest project gives a major nod to African American mommies.
Read MoreBlack Actresses ranked by Google
There was a great post in Rock Candy ranking Hollywood’s Black Leading Ladies using web metrics. The site did an exhaustive search of popular black actresses, and rated them in A-D listed categories determined by the look of their official web destinations and the number of fan sites dedicated to them. Rock Candy’s approach was a great idea, but it forgot to take into consideration one key component when determining a celebrity’s popularity. Search terms! What better measure of popularity than the number of people searching for you in Google!? We decided to take Rock Candy’s study a step further by using Google Trends to measure each actress’s search popularity. Let’s see if our results jive with theirs.
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