Wireless or Wired: The New Digital Divide
In a New York Times op-ed, Susan P. Crawford discusses the growing digital divide as it relates to access to wireless and wired services. She argues that not all types of Internet access are equal. Crawford writes: Over the last decade, cheap Web access over phone lines brought millions to the Internet. But in recent [...]
Read MoreTech Week in Review 8-6-2010
Google Denies Net Neutrality Deal About 2 days ago, the NYT broke a story about Google and Verizon making a back-room deal which would have a serious effect on the network neutrality debate. It was reported that Google, who had come out in favor of the FCC’s direction regarding net neutrality, would turn a blind [...]
Read MoreNew York Times Helps Publishers on iPads with Press Engine
New York Times Co. said in a statement today that they will offer a method to help other publishers deliver content to digital platforms such as Apple’s iPad and iPhone devices. Individual publishers and media that take advantage of the technology will continue to control and own their advertising and subscriptions while New York Times [...]
Read MoreTake A Look At Wired Magazine’s iPad App [video]
![Take A Look At Wired Magazine’s iPad App [video]](http://www.blackweb20.com/wp-content/themes/blackweb20/thumb.php?src=http://www.blackweb20.com/wp-content/uploads/2010/03/CoverImage1_Landscape.jpg&h=235&w=600&zc=1&q=95)
Hype about Apple’s new gadget, the iPad, was pretty apparent when Steve Jobs first premiered his new baby. Now that the world has had a chance to feast their eyes on the iPad, the minds behind one of my favorite magazines looks to show how the print industry can go all new millennium and whatnot.
Read MoreThe New York Times Plans to Charge for Content in 2011
The New York Times needs your money. They need it like the Jets needed some serious D to hold off the Colts and Favre needed that last throw to not get intercepted. That said, the web has been abuzz with “The Gray Lady’s” plans to start charging readers for full access to its site. Starting in 2011, Times readers will have to pony up the bucks to for the content they’ve been enjoying free of charge.
Read MoreAfrican American Magazines Need to Look Online for Advertising Future
As 2010 begins, many companies are putting the final touches on where they will allocate their marketing spend for the entire. Specifically which magazines they will choose to advertise in to grow their 2009 revenue levels to a higher level. Many Fortune 500 companies have chosen to decrease advertising within the African American demographic as they choose to focus more on their “core” market. This would be a crucial mistake. With President Obama entering his second year in office, the marketability of African Americans in mainstream media is considerably more permissible within the media world.
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