Vibe’s Retrenchment Opportunity To Pull In Readers Online
by Nokware Knight
Vibe magazine recently announced a restructuring in response to two years straight of nearly 20% drop in ad pages. Vibe’s senior management took more creative measures than cutting staff and reducing editorial, the two most common knee-jerk reactions taken by its peers. Whether intentional or not, the restructuring puts Vibe in the position to use [...]
Read MoreCNN’s Black In America Online
by Nokware Knight
CNN’s Black in America television special attracted as many as 2.6 million viewers in a single sitting. Despite its success, CNN has yet to take full advantage of what has the potential to be a marquee brand online. It would be to the widely-acclaimed cable news channel’s benefit to take one of the following steps [...]
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