“Up in the Air” with the New Age of Marketing
by Sherri L. SmithLast Saturday, I attended a press junket for the new George Clooney flick, “Up in the Air”. I was excited about the movie, but I was more excited about how the film would be shown. A group of journalists and bloggers from various publications were being taken on a chartered American Airlines plane to watch [...]
Read MoreSpike Lee teams with Nokia to make cell phone movie
by Markus RobinsonFilmmaker Spike Lee has teamed up with Nokia to direct what is being dubbed the “the world’s first social film”, comprising videos made entirely with cell phone footage from everyday people.
The film’s theme will evolve around the way in which music tells the story of humanity. The final film will run across three acts. [...]




