African American Magazines Need to Look Online for Advertising Future
As 2010 begins, many companies are putting the final touches on where they will allocate their marketing spend for the entire. Specifically which magazines they will choose to advertise in to grow their 2009 revenue levels to a higher level. Many Fortune 500 companies have chosen to decrease advertising within the African American demographic as they choose to focus more on their “core” market. This would be a crucial mistake. With President Obama entering his second year in office, the marketability of African Americans in mainstream media is considerably more permissible within the media world.
Read MoreReuters Reports ‘Media Money Moving Into Mobile’
Journalist Alexei Oreskovic writes that while media are hurting from this sluggish economy companies have found another way to advertise by creating mobile content. In his article, Media Moving Into Mobile (9 July, Reuters), Oreskovic states, Media conglomerates, hardware makers and telecommunications carriers are all eyeing the nascent wireless media market, spurred by smartphones like Apple [...]
Read MoreTop Android Apps
If you’re thinking about how you’ll get through the long lines and “holiday cheer” this weekend while you’re shopping. We may have found the perfect distractions for you…if you have a G1. @lynneluvah posted the top apps on Android for November 2008 over at Fast Company on her blog Digital Media Diva, here’s a quick [...]
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