How Advertising and Marketing Use Technology – #infographic
This infographic lists a series of technological marketing tools such as augmented reality, that have changed the face of marketing: (via BuySellAds)
Read MoreDemographics Plus Statistics on Small Business & Marketing – #infographic
via seo.com About 63 percent of small businesses find that social media is a good way to increase customer loyalty, and 27 percent plan to increase their investment in social media. When it comes to the impact of social media, 40 percent of small businesses find it helpful for customer reviews, 30 percent find useful [...]
Read MoreWill.i.am’s Google+ Profile Gets Link on Google’s Front Page
New advertising opportunities just became available, at least for Will.i.am it has. Go to Google’s homepage today and see a link to the Black Eyed Peas band member’s Google+ profile reading: Hangout with the Black Eyed Peas before they go on stage. Tonight at 6pm ET. It is reported to be the first time a [...]
Read MoreSketchworks Tackling Online Interactive Marketing
With the boom in startups and people taking the entrepreneurial approach, there is one important thing that is absolutely necessary; marketing. Sketchworks is taking marketing and the web to help companies with that aspect of their business. Sketchworks is a black owned interactive marketing company founded by Mark Kennedy in 2007. Alongside the Creative Director [...]
Read More7 Recent QR Code Marketing Examples by Major Brands, Music Artists and Publications
Sometimes I just chuckle and just shake my head when I see tweets or hear complaints and rants about how QR Codes suck, or don’t use QR Codes for this or that and my personal favorite, NFC is better than QR Codes, especially when it comes from “thought leaders” or a super savvy “social media [...]
Read MoreNew Report Reveals Digital Lives of African Nations
Digital Life, one of the largest studies of the global digital consumer, has recently released a report on the activities of digital consumers in Africa. Focusing on Nigeria, Tanzania, Kenya and South Africa, the report combines Clickstream data with survey information and “unique ways of mapping consumer needs” to create a comprehensive map of consumer behavior. [...]
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