Time Inc. to Launch Tablet Apps for All 21 of Its Magazines
Time Inc. is stepping into the world of tablets full throttle, announcing they plan to bring all 21 of its magazines to not just the iPad, but to all leading tablet platforms by the end of 2011. Essence Magazine is one of the 21 magazines included as they 100 percent owned by Time Inc. Sports [...]
Read MoreAdobe Powered App Lands in iTunes Store
Apple has effectively banished Adobe from the iPad, or so it thought. Yesterday, Adobe made an announcement that it will be releasing some new software that will allow media outlets to create a digital version of their publication for Apple’s latest digital darling. Adobe’s new software is a digital viewer that will allow publishers to [...]
Read MoreUsual Suspects Absent From the iPad Revolution
The iPad launch on April 3rd will be a legendary day for the media world. The 240k reported pre-orders have already proven that, though there is still the chance that the iPad won’t live up to the hype and sell five million units in its first year, it’s highly unlikely. One reason is that the [...]
Read MoreThe New York Times Plans to Charge for Content in 2011
The New York Times needs your money. They need it like the Jets needed some serious D to hold off the Colts and Favre needed that last throw to not get intercepted. That said, the web has been abuzz with “The Gray Lady’s” plans to start charging readers for full access to its site. Starting in 2011, Times readers will have to pony up the bucks to for the content they’ve been enjoying free of charge.
Read MoreAfrican American Magazines Need to Look Online for Advertising Future
As 2010 begins, many companies are putting the final touches on where they will allocate their marketing spend for the entire. Specifically which magazines they will choose to advertise in to grow their 2009 revenue levels to a higher level. Many Fortune 500 companies have chosen to decrease advertising within the African American demographic as they choose to focus more on their “core” market. This would be a crucial mistake. With President Obama entering his second year in office, the marketability of African Americans in mainstream media is considerably more permissible within the media world.
Read MoreTime Inc. Peers into Digital Crystal Ball and Future Looks Good
A little taste of where magazines could be headed in the future, imagine what this technology could do for Sports Illustrated’s sister publication Essence.
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