SpriteStepOff.com is a Digital Celebration of Black Greek-Letter Groups
by Robin Caldwell
On September 12, Coca-Cola Company launched one of their most dynamic marketing campaigns to reach an African American youth market, the Sprite Step Off. The Sprite Step Off is 30 events in 25 cities beginning September 12 – October 17, 2009, and culminating in a nationally-televised event on January 19 in Atlanta.
Read More
