Amid A Crisis, Ebony, Jet Look To Web For Help
by Barry Cooper
Eric Easter may have one of the most challenging jobs in interactive media. As Vice President, Digital & Entertainment for Johnson Publishing Co., he must grow a website that supports two of Black America’s most famous magazines – Ebony and Jet – whose combined circulation is more than two million. At the same time, Easter feels he should use the Internet to reach a new, younger audience that does not read the magazines.
Read MoreJet Magazine Crafts Web Strategy
by Sherri L. Smith
For months media analysts, journalists, and the black community have been speculating the fate of Johnson Publishing Company, publisher of seminal magazines, Ebony and Jet. It’s no secret that the company like many other publications have been teetering on the brink of collapse due to decline in ad pages and subscriptions as well as increasing [...]
Read More
