Desiree Rogers’ Digital Media Strategy for Johnson Publishing
Most people know about Desiree Rogers job as Social Secretary for the White House and her recent appointment as CEO of Johnson Publishing. However, little has been written about her digital media strategy for the brands she’s now responsible for nurturing: Ebony and Jet. Black Web 2.0 had the opportunity to interview Rogers and learn [...]
Read More5 Lessons Black Magazines Can Learn from Newsweek’s Acquisition
The recent purchase of Newsweek for $1 by radio mogul, Sidney Harman, was one more convulsion in the death throes of the magazine industry. When iconic properties like Newsweek are sold for a pittance, what hope is there for African American companies like Johnson Publishing Company (which owns Ebony and Jet) and Sahara Media (owner [...]
Read MoreGlobal Hue: Change We Can Believe In?
Change has been a consistent theme for the past few years, and this theme has held true across the content and advertising industries. As African-American buying power continues to increase, so has the economic will of companies trying to attract these consumers. This shift has left the handful of multicultural ad agencies in a potential [...]
Read MoreThe New York Times Plans to Charge for Content in 2011
The New York Times needs your money. They need it like the Jets needed some serious D to hold off the Colts and Favre needed that last throw to not get intercepted. That said, the web has been abuzz with “The Gray Lady’s” plans to start charging readers for full access to its site. Starting in 2011, Times readers will have to pony up the bucks to for the content they’ve been enjoying free of charge.
Read MoreAmid A Crisis, Ebony, Jet Look To Web For Help
Eric Easter may have one of the most challenging jobs in interactive media. As Vice President, Digital & Entertainment for Johnson Publishing Co., he must grow a website that supports two of Black America’s most famous magazines – Ebony and Jet – whose combined circulation is more than two million. At the same time, Easter feels he should use the Internet to reach a new, younger audience that does not read the magazines.
Read MorePoll: Can the ‘Family Jewels’ be Saved?
Ebony and Jet made us talk about us and tell the family jewels. Salon and barbershop visits would be incomplete without looking at one or the other and then offering up a topic straight from their pages to everyone within earshot. “Isn’t so and so a hot mess?” “Do you think that boy will do jail time [...]
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