Amid A Crisis, Ebony, Jet Look To Web For Help
by Barry Cooper
Eric Easter may have one of the most challenging jobs in interactive media. As Vice President, Digital & Entertainment for Johnson Publishing Co., he must grow a website that supports two of Black America’s most famous magazines – Ebony and Jet – whose combined circulation is more than two million. At the same time, Easter feels he should use the Internet to reach a new, younger audience that does not read the magazines.
Read MorePoll: Can the ‘Family Jewels’ be Saved?
by Robin Caldwell
Ebony and Jet made us talk about us and tell the family jewels.
Salon and barbershop visits would be incomplete without looking at one or the other and then offering up a topic straight from their pages to everyone within earshot.
“Isn’t so and so a hot mess?”
“Do you think that boy will do jail time for hitting that [...]
Jet Magazine Crafts Web Strategy
by Sherri L. Smith
For months media analysts, journalists, and the black community have been speculating the fate of Johnson Publishing Company, publisher of seminal magazines, Ebony and Jet. It’s no secret that the company like many other publications have been teetering on the brink of collapse due to decline in ad pages and subscriptions as well as increasing [...]
Read MoreConserving Jet and Ebony in The Digital Era
by Nokware KnightLike many media companies, Johnson Publishing Company, the publisher of Ebony and Jet magazines, is rumored to be dangerously close to wiping out under the waves of the crashing economy. And everybody seems to have an opinion as to why Johnson Publishing and the readers of both marquee brands should do whatever it takes to [...]
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