#BeatCancer Breaks Twitter Trends and Sets Guinness World Record
by Angela
EVERYWHERE, a Social Media Marketing and Content Development firm based in Atlanta, GA set a record October 16-17th for the most widespread social network message in 24 hours. According to Radian6, the official online monitoring company, the phrase #BeatCancer set the record with 209,771 mentions on Twitter, Facebook and blog posts. This translates into an [...]
Read MoreJames Andrews leaves Ketchum Digital to launch EVERYWHERE
by Markus Robinson
James Andrews, Vice President of Ketchum Digital has left his post to strike out on his own. James, along with his two co-founders Danica Kombol, a former VP at Ketchum, and Tamara Knechtel, formerly SVP of Operations at Radio One, has announced the launch of EVERYWHERE, a social media communications and content development company. The [...]
Read MoreWhat is a Digital Urbanite?
by Angela
If you haven’t heard already we are doing a panel at this years South by Southwest titled “Digital Urbanites: How to Become Part of the New Social Capital” you can check out the description over at SxSW. You might be thinking “What the !*&? is a Digital Urbanite and why is who/it/them the new social [...]
Read MoreKetchum Exec, James Andrews, Speaks on Twitter Drama
by Markus Robinson
James Andrews, The Key Influencer, released a statement through his blog discussing the recent controversy surrounding his comments on twitter that started a firestorm of debate, which eventually led to letters to top executives of Ketchum Interactive and FedEx. In his statement Andrews says;
I made a comment on Twitter that was the emotional response [...]
Read MoreWhen Keeping It Real Goes Wrong
by Angela
Apparently saying what you feel and being authentic online doesn’t go over well with the folks at FedEx at least not on Twitter and definitely not if they pay you the big bucks. I am talking about the backlash that was felt by James Andrews from FedEx employees because of this Tweet:
True confession but I’m [...]
