Traffic To theRoot.com Soars After Skip Gates’ Arrest
theRoot.com showed impressive editorial and marketing savvy with its coverage of the arrest Monday of Harvard University professor Henry Louis “Skip” Gates Jr. No surprise there. Gates, one of America’s preeminent scholars, started theRoot.com with Donald E. Graham, chief executive of the Washington Post Co. The affiliation with Gates helped theRoot offer some of the best coverage of the incident, which drew national headlines.
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