GNMulticultral Strategizes

Gorilla Nation CEO Aaron Broder recently spoke with us and expanded on what GNMulticultral's strategy is, how they are different from BET's Ad Network and what "exclusive" really means in an advertising relationship. Some good stuff in here if you are thinking of joining an ad network as part of your monetization strategy.

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GNMulticultural’s “Premium Play”

Gorilla Nation announced yesterday that it has signed "exclusively" to represent 6 African-American websites: BlackNews.com, BlackInAmerica.com, BlackStudents.com, BlackWomenConnect.com, BlackHistory.com, and HireDiversity.com. Based on Compete stats the 6 sites collectively reach upwards of 211k unique visitors per month. Two of the six sites; BlackInAmerica.com and BlackWomenConnect.com; are social networking plays based off Moss Interactive's Ning-like Connect Platform. While in the release GN reps did not comment specifically on this particular deal we were able to get more insight into the specifics from William Moss, Partner in Lee Moss Media:

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Gorilla Nation Broadens Its African-American Reach

Online advertising rep firm Gorilla Nation recently signed four leading African-American Web properties to its GNMulticultural Vertical giving its advertisers access to 16 million unique visitors per month. The four sites added include, BlackPeopleMeet.com, BlackChristianPeopleMeet.com, BlackWebPortal.com, and Rap-Up.com. “The addition of these new AA properties now brings our GNMulticultural vertical to an estimated 13 million [...]

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