Can Freeconomics Work in African Markets? [Part 2]

Africa 2.0 Digital Media Strategy Trends

Giving away saddles to sell horses. This is the basic concept behind the ‘free’ business models that I discussed in Part 1. You give away something (time, product, resources) with the intentions of selling something else to make up for it. From my vantage point, the African market is starting to adopt some of these [...]