Emil Wilbekin Ditches GIANT for Essence
Industry veteran, Emil Wilbekin has been named Managing Editor of Essence.com. Emil, best known for his 12-year tenure as Editor-in Chief of “Vibe” magazine, and more recently for his work as Editor-in-Chief of GIANT Magazine, will join Essence.com’s General Manager, Lesley Pinckney, to comprise the Essence.com leadership team. As Managing Editor, Emil will lead the Essence.com [...]
Read MoreEssence Teams up with CNN and HLN to debut What Matters
Essence, the leading media and communications company dedicated to African-American women, announced a partnership with CNN and HLN to debut What Matters, a weekly series on issues of importance to the African-American community. The recurring segment, which debuted on CNN on Friday, May 8, will feature topics ranging from 401(k) strategies to elder-care issues to [...]
Read MoreReal Black may Own ALL your Ad Inventory
This edition of how not to run an ad network stars Real Black; Essence’s Glam-like blog aggregator and ad network. Real Black announced the launch of their redesigned website (you can see a sneak peak on their twitter page) as well as new ad tags and literature for publishers. It seems as if Real Black’s [...]
Read MoreCNN’s Black In America Online
CNN’s Black in America television special attracted as many as 2.6 million viewers in a single sitting. Despite its success, CNN has yet to take full advantage of what has the potential to be a marquee brand online. It would be to the widely-acclaimed cable news channel’s benefit to take one of the following steps [...]
Read MoreEssence Music Festival Broadcasts Live
Those of us who couldn’t make it to this years Essence Festival we’re in luck! Essence will broadcast live over the next 3 days from their Music Festival in New Orleans. Definitely a smart and good look for Essence. The partnership is with iClips.net and will feature behind the scenes interviews as well as live [...]
Read MoreEssence to launch new site
PaidContent reported yesterday that Essence will team with Warner Bros. TV to launch a new video heavy site this summer. You may remember when we reported on Essence’s “30 Dates in 30 Days” webisode last fall and our initial reaction on the it. Lets take a quick look at what this partnership means for Essence [...]
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