Breaking: Essence Lays Off Digital Team
by Angela
Via Journalsticks: After relaunching their website last week, Essence magazine laid off its web team today citing budgetary reasons.
“They told us it was downsizing,” says one Essence employee. “We’re very confused. We worked so hard for the relaunch.”
Another insider tells J’sticks: “This is normal practice. Companies relaunch with new [site] schemes that allow them to [...]
Pepsi We Inspire Digital Campaign Targets Black Women
by Robin Caldwell
Pepsi has been aggressive lately in creating interesting and engaging digital content. The Will.i.am and L.M.F.A.O. collaboration (Pepsi Taps…Digital Remix Project) is one such effort. However, the brand’s latest project gives a major nod to African American mommies.
Read MoreEmil Wilbekin Ditches GIANT for Essence
by Markus Robinson
Industry veteran, Emil Wilbekin has been named Managing Editor of Essence.com. Emil, best known for his 12-year tenure as Editor-in Chief of “Vibe” magazine, and more recently for his work as Editor-in-Chief of GIANT Magazine, will join Essence.com’s General Manager, Lesley Pinckney, to comprise the Essence.com leadership team. As Managing Editor, Emil will lead the [...]
Read MoreEssence Teams up with CNN and HLN to debut What Matters
by Markus Robinson
Essence, the leading media and communications company dedicated to African-American women, announced a partnership with CNN and HLN to debut What Matters, a weekly series on issues of importance to the African-American community. The recurring segment, which debuted on CNN on Friday, May 8, will feature topics ranging from 401(k) strategies to elder-care issues to [...]
Read MoreReal Black may Own ALL your Ad Inventory
by Markus Robinson
This edition of how not to run an ad network stars Real Black; Essence’s Glam-like blog aggregator and ad network. Real Black announced the launch of their redesigned website (you can see a sneak peak on their twitter page) as well as new ad tags and literature for publishers. It seems as if Real Black’s [...]
Read More
