Amid A Crisis, Ebony, Jet Look To Web For Help

Eric Easter may have one of the most challenging jobs in interactive media. As Vice President, Digital & Entertainment for Johnson Publishing Co., he must grow a website that supports two of Black America’s most famous magazines – Ebony and Jet – whose combined circulation is more than two million. At the same time, Easter feels he should use the Internet to reach a new, younger audience that does not read the magazines.

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Poll: Can the ‘Family Jewels’ be Saved?

Ebony and Jet made us talk about us and tell the family jewels. Salon and barbershop visits would be incomplete without looking at one or the other and then offering up a topic straight from their pages to everyone within earshot. “Isn’t so and so a hot mess?” “Do you think that boy will do jail time for hitting that [...]

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Jet Magazine Crafts Web Strategy

For months media analysts, journalists, and the black community have been speculating the fate of Johnson Publishing Company, publisher of seminal magazines, Ebony and Jet. It’s no secret that the company like many other publications have been teetering on the brink of collapse due to decline in ad pages and subscriptions as well as increasing [...]

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Conserving Jet and Ebony in The Digital Era

Like many media companies, Johnson Publishing Company, the publisher of Ebony and Jet magazines, is rumored to be dangerously close to wiping out under the waves of the crashing economy.  And everybody seems to have an opinion as to why Johnson Publishing and the readers of both marquee brands should do whatever it takes to [...]

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Ebony, Jet and Google

It is really great to see this company continuing to use the tools that are out there to digitize their content. Back in October we were happy to announce that EbonyJet had joined YouTube to put up their archives. Yesterday news stories were all over the place about Google putting up old magazine archives [...]

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