The Social Media Soul of Gospel Group Virtue
Gospel Group Virtue has been making music since their first album (self-titled “Virtue”) dropped in 1997. Few music groups, whether secular or spiritual, have the opportunity to produce more than one album, but Virtue went on to create four additional albums with the last one being Testimony which came out in 2006. I had the [...]
Read MoreDesiree Rogers’ Digital Media Strategy for Johnson Publishing
Most people know about Desiree Rogers job as Social Secretary for the White House and her recent appointment as CEO of Johnson Publishing. However, little has been written about her digital media strategy for the brands she’s now responsible for nurturing: Ebony and Jet. Black Web 2.0 had the opportunity to interview Rogers and learn [...]
Read MoreCNN Video: “Desirée Rogers moves to corner office”
Let’s just admit it now: We’re fascinated with Desirée Rogers, a woman who isn’t really interested in the spotlight. Most likely, we wouldn’t have turned our attention to her until the Ebony appointment if not for her relationship with the Obamas. In this CNN interview, we meet a Desiree Rogers who does not disappoint. She is poised, [...]
Read MoreNew York Post Gaffe: If You’ve Seen One Johnson, You’ve Seen Them All
The New York Post did it again. This time they’ve removed a post (Desirée Rogers, forced from White House, now works for an Obama Nemesis) from the Page Six gossip section that linked Johnson Publishing CEO Desirée Rogers with former BET owner Bob Johnson. The Post called Rogers a traitor for taking employment with Johnson who was [...]
Read More5 Lessons Black Magazines Can Learn from Newsweek’s Acquisition
The recent purchase of Newsweek for $1 by radio mogul, Sidney Harman, was one more convulsion in the death throes of the magazine industry. When iconic properties like Newsweek are sold for a pittance, what hope is there for African American companies like Johnson Publishing Company (which owns Ebony and Jet) and Sahara Media (owner [...]
Read MoreFoursquare Adds Location Layers to Its Arsenal
Picture yourself walking through downtown Philadelphia and you find yourself sitting at the bottoms of the stairs leading up the Philadelphia Museum of Art. What if after your check in at the museum your phone buzzes and you get a push notification that you are at the exact same spot of the famous scene in Rocky (1976)where Mr. Balboa runs up and down the stairs to the background music of “Gonna Fly Now.” What if you were walking through the streets of Georgetown in Washington, DC and you check in at the new Apple Store. All of a sudden you get a push notification telling you that you are less than a mile away from those famous stairs from the movie “The Exorcist” (1973). Find out what this all means inside.
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