Ebony’s Website Re-Launch puts Magazine over Digital
It seemed like only yesterday when we talked digital strategy with Ebony/Jet’s new CEO Desiree Rogers. In that interview we discussed what roles their website properties, and the iPad would play in Ebony’s future. Now, just a few month’s later, we’re starting to see some of the things we discussed come into fruition. Yesterday, Angela [...]
Read MoreMagic Johnson to Accquire Ebony and Jet Magazines?
Bloomberg is reporting that Magic Johnson is interested in acquiring Johnson Publishing, the parent company of Ebony and Jet Magazines. If acquired the Johnson Publishing would become part of Magic Johnson Enterprises.
Read MoreAfrican American Magazines Need to Look Online for Advertising Future
As 2010 begins, many companies are putting the final touches on where they will allocate their marketing spend for the entire. Specifically which magazines they will choose to advertise in to grow their 2009 revenue levels to a higher level. Many Fortune 500 companies have chosen to decrease advertising within the African American demographic as they choose to focus more on their “core” market. This would be a crucial mistake. With President Obama entering his second year in office, the marketability of African Americans in mainstream media is considerably more permissible within the media world.
Read MoreEbony, Jet and Google
It is really great to see this company continuing to use the tools that are out there to digitize their content. Back in October we were happy to announce that EbonyJet had joined YouTube to put up their archives. Yesterday news stories were all over the place about Google putting up old magazine archives in [...]
Read More
