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An Uncommon Partnership: Common and Microsoft Create ‘Softwear’

by Robin Caldwell

Softwear by Microsoft marks one of the smartest collaborations and partnerships between the ginormous software creators and rapper, actor Common. Read about Common’s role as a designer and spokesperson for the clothing line (Common and Microsoft Create Geek Chic) and watch the following videos featuring Common discussing the partnership and re-branding of two icons: hip hop and Microsoft.

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Common Launches ThinkCommon.com

by Fredric Mitchell

Mr. Electric Circus has jumped on the bandwagon of internet presence and officially launched his site. Soulbounce has echoed, per one of his own vlog posts, that Common now adds ‘blogger’ to his resumé.
A heavy dose of flash greets you over at ThinkCommon.com, but it’s not obnoxious. The opening menu is a little weird as [...]

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