Marketing Gone Wrong: Ad Agency Loses 2 Coca-Cola Accounts with 1 Porn Reference
The UK Ad Agency Lean Mean Fighting Machine will have some serious work cut out for them if Coca-Cola decides to sever its relationship with them over a hardcore porn movie reference posted in the Facebook status of a teenager Details inside…
Read MoreSpriteStepOff.com is a Digital Celebration of Black Greek-Letter Groups
On September 12, Coca-Cola Company launched one of their most dynamic marketing campaigns to reach an African American youth market, the Sprite Step Off. The Sprite Step Off is 30 events in 25 cities beginning September 12 – October 17, 2009, and culminating in a nationally-televised event on January 19 in Atlanta.
Read MoreAnthony J. Phillips Demonstrates Coke’s New Interactive Vending
The Coca-Cola Company‘s global marketing manager, Anthony J. Phillips demonstrates and explains Coke’s interactive vending machines, which were developed by Samsung and Sapient. The venders won the Design Grand Prix at the 2009 Cannes Lions International Advertising Festival. Coca-Cola intends to roll out their interactive vending machines within the next 12 months.
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