Essence Teams up with CNN and HLN to debut What Matters
Essence, the leading media and communications company dedicated to African-American women, announced a partnership with CNN and HLN to debut What Matters, a weekly series on issues of importance to the African-American community. The recurring segment, which debuted on CNN on Friday, May 8, will feature topics ranging from 401(k) strategies to elder-care issues to [...]
Read MoreCNN’s Black In America Online
CNN’s Black in America television special attracted as many as 2.6 million viewers in a single sitting. Despite its success, CNN has yet to take full advantage of what has the potential to be a marquee brand online. It would be to the widely-acclaimed cable news channel’s benefit to take one of the following steps [...]
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