An Uncommon Partnership: Common and Microsoft Create ‘Softwear’
by Robin Caldwell
Softwear by Microsoft marks one of the smartest collaborations and partnerships between the ginormous software creators and rapper, actor Common. Read about Common’s role as a designer and spokesperson for the clothing line (Common and Microsoft Create Geek Chic) and watch the following videos featuring Common discussing the partnership and re-branding of two icons: hip hop and Microsoft.
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