The Consequences of Not Protecting and Defending Your Trademarks
by Latoicha Givens
Inaction in policing your trademark can lead to a bar to sue for trademark infringement. In addition, failure to prosecute infringers usually is evidence of a weak mark. As a result, challengers can petition the USPTO to cancel your trademark registration. Find out how to protect your trademarks at all costs to reap all the benefits that trademark ownership offers.
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