Customer Loyalty in the 21st Century
With right-to-work laws at the forefront of local commerce conversations, it opens another discussion completely: what does customer loyalty look like in the 21st century? And how much do economic values play into purchasing decisions? Will customers who disagree with the legislation refuse to patronize participating businesses? Or is brand popularity and stability a better gauge [...]
Read MoreWhy Eyeballs No Longer Matter For Start-ups
Need funding for your startup? Don’t load up your PowerPoint with nifty charts showing all the users your online service has grabbed. Venture capitalists are no longer impressed. These days, investors want to hear about the revenue you’re generating, not the traffic. “There have been a lot of companies that had a lot of users [...]
Read MoreAiming to Grow Its Business User Base, HootSuite Acquires Seesmic
HootSuite, the company behind the business-oriented social media management service, just announced that it has acquired Seesmic, the company perhaps better known for its colorful French founder, Loïc Le Meur, than for its often-changing stable of social media tools. Financial terms aren’t being disclosed, but the deal appears to be more about Seesmic’s user base [...]
Read MoreIs Your Leadership Showing In Your Startup?
We talk so much about the building, networking and hard work in general that goes into a successful startup. But what about you? Yes you! The leader of the pack, the CEO. How do you know you are doing your job right as the boss? No matter if you have 4 employees or 4,000; leadership [...]
Read More8 Indispensable Qualities For Your First Startup Hire
It takes a unique kind of job candidate to work at a startup. Rather than staying on task in a cubicle in corporate America, startup team members must juggle endless responsibilities and pass through multiple company positions each day. And when you’re putting a team together for the first time, job descriptions don’t even exist [...]
Read MoreDoes Every Startup Need a Slogan?
You’ve got a great name for your startup. What’s next? Before you design your logo, website and other marketing materials, it’s time to create a company slogan or tagline. Like Apple’s “Think Different” or Nike’s “Just Do It,” a great slogan inspires, motivates, informs and persuades. So how do you come up with the right [...]
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