Finding Commonground in Marketing
by Sherri L. Smith
An integral part of any successful business is marketing and promotion. Look at the crazy amounts of money spent for a few seconds of commercial time during the Superbowl. From creating a recognizable brand to finding creative ways to get the word out to the masses, companies that have the budget to spare hire professionals [...]
Read MoreMeet TheBVX, BlackVoices’ Little Sister
by Sherri L. Smith
Yesterday Angela gave me the heads up about Aol Black Voices’ new venture and I just had to go and take a look-see. What I saw kind of took me aback, but I had to remind myself that this new site isn’t necessarily for my demographic.
Read More“Up in the Air” with the New Age of Marketing
by Sherri L. Smith
Last Saturday, I attended a press junket for the new George Clooney flick, “Up in the Air”. I was excited about the movie, but I was more excited about how the film would be shown. A group of journalists and bloggers from various publications were being taken on a chartered American Airlines plane to watch [...]
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Pharrell Williams Partners with Cornerstone in Branding Agency
by Robin Caldwell
Producer, songwriter Pharrell (who scored his first multi-platinum hit Rumpshaker for Teddy Riley at 17 years old) has a proven track record in business that has led him to forge a new partnership with Cornerstone Promotion, a NYC/LA-based branding agency specializing in the music industry. Cornerstone is considered an incredible force in digital media and marketing for artists and has worked with a number of R&B and hip hop acts in promoting everything from video to new music releases to artist branding to even mix-tape projects.
Read MoreUptownLife.net, Luxury Lifestyle on the Web
by Angela
I had the pleasure of being able to talk with Brett Wright of UptownLife.net. UptownLife recently relaunched, a little over a couple a weeks ago, and is more or less the online version of Uptown magazine. See below for the full email exchange:
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