Vibe’s Retrenchment Opportunity To Pull In Readers Online
by Nokware Knight
Vibe magazine recently announced a restructuring in response to two years straight of nearly 20% drop in ad pages. Vibe’s senior management took more creative measures than cutting staff and reducing editorial, the two most common knee-jerk reactions taken by its peers. Whether intentional or not, the restructuring puts Vibe in the position to use [...]
Read MoreAOL Strong Growth off Niche Redesign and Rebranding
by Markus Robinson
AOL has done an exceptional job positioning themselves in most major vertical markets, but more than just their presence AOL has completely dominated most of these spaces. Black voices is no exception, the industry leader in the Black Community News, AOL is starting to see the benefit from the success of BV and other niche focused websites. AOL property’s have hit an all time high in [...]
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