AT&T and One Solution Launch Multimedia Consumer Awareness Campaign to Inspire African Americans
AT&T and One Solution, the integrated corporate marketing arm of TV One and Radio One, have joined forces on a new consumer awareness campaign to bring the AT&T “ Rethink Possible” tagline to life. This cross-platform campaign is designed to engage and inspire consumers to rethink what is achievable in their own lives via an [...]
Read MoreBlackPlanet Gets An Upgrade, Introduces Status Updates
Black Planet introduced a few new features a few days ago, and re-announced some others that have been in the works. They included a Facebook-like feature that allows users to update their status, a revamped version of its chat rooms, and a news bar to that keeps readers updated on new content distributed through Interactive [...]
Read MoreSmooth Mag Blog Struggles
The most popular Black men’s magazines have been having a comparatively hard time adjusting online. King-mag.com and smoothmag.com have both seen their total traffic in terms of unique visitors per month drop to about half of what it was a year ago. Much like in the print world, that has left Smooth as an also-ran [...]
Read MoreThe BW20 Stimulus Plan
President Obama has taken swift action to turn around America’s steep economic downturn by wasting no time and moving an $820 billion stimulus package proposal through congress. Still, a little more scrutiny could have been used in deciding where the money will and will not be spent. How is $50 million dollars in grants to [...]
Read MoreOnOne Enters the Deadpool
Interactive One’s first foray into social networking, OnOne will be entering the dead pool on October 1st. The death of OnOne is just a little house cleaning in preparation to unify the current OnOne users with Interactive One’s most recent acquisition, Black Planet. According to an email sent by the OnOne administrators, the “new and [...]
Read MoreBlack Web 2.0 Show: Interview with Omar Wasow Co-founder of BlackPlanet.com and Product Strategist for TheRoot.com
In Episode # 8 of the Black Web 2.0 Show we speak with Omar Wasow co-founder of BlackPlanet.com and Product Strategist for the TheRoot.com. Omar is pursuing a doctorate in African American studies and political science at Harvard University. In addition to his graduate work, Omar is the co-founder of BlackPlanet.com. Under Omar’s leadership BlackPlanet.com [...]
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