Global Hue: Change We Can Believe In?
Change has been a consistent theme for the past few years, and this theme has held true across the content and advertising industries. As African-American buying power continues to increase, so has the economic will of companies trying to attract these consumers. This shift has left the handful of multicultural ad agencies in a potential [...]
Read MoreTwine+Evri: Black News in Real-Time
A few weeks ago Evri acquired a service by the name of Radar Networks (whose primary product is known as Twine). Let’s take a look at what this deal means to web users in the African American news space.
Read MoreAfrican American Magazines Need to Look Online for Advertising Future
As 2010 begins, many companies are putting the final touches on where they will allocate their marketing spend for the entire. Specifically which magazines they will choose to advertise in to grow their 2009 revenue levels to a higher level. Many Fortune 500 companies have chosen to decrease advertising within the African American demographic as they choose to focus more on their “core” market. This would be a crucial mistake. With President Obama entering his second year in office, the marketability of African Americans in mainstream media is considerably more permissible within the media world.
Read MorePepsi We Inspire Digital Campaign Targets Black Women
Pepsi has been aggressive lately in creating interesting and engaging digital content. The Will.i.am and L.M.F.A.O. collaboration (Pepsi Taps…Digital Remix Project) is one such effort. However, the brand’s latest project gives a major nod to African American mommies.
Read MorePoll: Can the ‘Family Jewels’ be Saved?
Ebony and Jet made us talk about us and tell the family jewels. Salon and barbershop visits would be incomplete without looking at one or the other and then offering up a topic straight from their pages to everyone within earshot. “Isn’t so and so a hot mess?” “Do you think that boy will do jail time [...]
Read MoreBlack Enterprise Goes Beta
In my constant quest to make sure OUR sites are up-to-par, I am proud to have stumbled across (with the help of Angela) the new beta site for Black Enterprise magazine. Black Enterprise had a brief article about it on the 15th of October stating their new site would launch today, October 27th. While I [...]
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