African American Magazines Need to Look Online for Advertising Future
by Amani
As 2010 begins, many companies are putting the final touches on where they will allocate their marketing spend for the entire. Specifically which magazines they will choose to advertise in to grow their 2009 revenue levels to a higher level. Many Fortune 500 companies have chosen to decrease advertising within the African American demographic as they choose to focus more on their “core” market. This would be a crucial mistake. With President Obama entering his second year in office, the marketability of African Americans in mainstream media is considerably more permissible within the media world.
Read MorePepsi We Inspire Digital Campaign Targets Black Women
by Robin Caldwell
Pepsi has been aggressive lately in creating interesting and engaging digital content. The Will.i.am and L.M.F.A.O. collaboration (Pepsi Taps…Digital Remix Project) is one such effort. However, the brand’s latest project gives a major nod to African American mommies.
Read MorePoll: Can the ‘Family Jewels’ be Saved?
by Robin Caldwell
Ebony and Jet made us talk about us and tell the family jewels.
Salon and barbershop visits would be incomplete without looking at one or the other and then offering up a topic straight from their pages to everyone within earshot.
“Isn’t so and so a hot mess?”
“Do you think that boy will do jail time for hitting that [...]
I Am Empowered
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Black Enterprise Goes Beta
by Fredric Mitchell
In my constant quest to make sure OUR sites are up-to-par, I am proud to have stumbled across (with the help of Angela) the new beta site for Black Enterprise magazine.
Black Enterprise had a brief article about it on the 15th of October stating their new site would launch today, October 27th. While I hope [...]
