Are African-Americans Taking More of an Interest in News Web Sites Than Gossip Sites?
At some point or another, someone has probably asked you “Did you see… On Media Take Out today?” If not, you can replace it with any other black gossip news site. Numbers have shown that black people love their gossip news, but they are just as interested in hard news as they are gossip. Journal-isms [...]
Read MoreBet.com to Launch New Original Web Series Based on Book “The Come Up”
BET.com is set to launch a new original web series called 8 Days a Week. The series is a 10-part drama, based on the critically acclaimed book series The Come Up by New York Times bestselling author Lyah Beth LeFlore. The show follows the lives of six urban youths navigating the perks and pitfalls of living life in [...]
Read MoreBET Awards 2011 Engage Viewers with Social Media Lounge
The BET Awards aired last night, engaging in what was their biggest digital marketing campaign called the Social Media Lounge, sponsored by Ford. The show featured major social media integration, including viewer twitter updates, backstage live streaming video on BET.com and the giveaway of a 2012 Ford Focus to one person that participated in the [...]
Read MoreAOL Black Voices, BET.com Unveil Redesigns
Ever since AOL purchased The Huffington Post and basically made Arianna the new editor of…well…everything, she hasn’t wasted anytime. In the few weeks since the merger, AOL’s Black Voices site has already released a beta version. Not one to be outdone, competitor website BET.com has also launched its beta version this week. I took some [...]
Read MoreTastemaker Mike Street Brings Social Media Experience to Luxury Brands
While it’s hard to find someone who is not a social media strategist, Mike Street backs up that title with years of experience creating digital media strategies for brands. He brings passion to both his work as a professional and to helping expand the scope of what black people do in social media. I had [...]
Read MoreRumor Has it… Veteran Journalist/Editor Mimi Valdes Named Head of Content at BET.com
Rumors fly fast in new media circles and the latest is involves veteran journo and editor, Mimi Valdes. Valdes is to become the head of content on BET.com, BET’s digital property. Mimi Valdes left a position as editorial director of Latina magazine in May, and has been working as the editor-in-chief and co-founder of Kidult.com, [...]
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