UniWorld Group Gets the “Inside” Scoop on Interactive Marketing
Next week signals the start of Advertising Week in New York, one of the biggest events in the advertising industry. The week is dedicated to “galvaniz[ing] the industry by creating an entertaining, enlightening and engaging platform for disparate parts of the business.” Another Ad Week goal is to encourage diversity, to that end there will [...]
Read MoreBET Awards ’10 to Unveil First Ever ‘Fandemonium Award’
BET Networks announced its first ever Fandemonium Award measuring the online and mobile fan power of today’s top music artists. The award will debut at this year’s BET AWARDS ’10 on Sunday, June 27, 2010. For two weeks, followers of Justin Bieber, Chris Brown, Nicki Minaj and Trey Songz will undertake daily challenges on [...]
Read MoreBET.com ditches BET On Blast, Takes note from Hulu
Though the BET On Blast video player was nice when it launched a little over 2 years ago video on the web has certainly moved in another direction. Specifically if you happen to be a television network. BET.com recently ditched the BET on Blast player, which many thought was hard to navigate, and leveled the [...]
Read MoreBET’s Black College Tour 2009 Snags Big Tech Sponsors
BET Networks announced it has secured several partners in support of their award-winning 2009 Black College Tour, including such high-profile brands as Microsoft, Microsoft XBox, and Verizon Wireless. The 2009 BET Black College Tour, the largest and only tour of its kind, returns to 14 historically Black college and university campuses across the country for the eighth consecutive year. Together with its key marketing partners, BET will bring a day of entertainment, games, contests, product samples and consumer information exclusively for college students.
Read MoreBET J Virtual Awards
Traditional media meets new media meets users half-way. I think that is the best way to describe the BET J’s inaugural Virtual Awards. Hosted by critically-acclaimed actress Nia Long and comedian Chris Spencer, the “virtual” broadcast will feature red-hot performances from Washington, DC, New York and Atlanta hotspots — all from a stunning, ground-breaking virtual [...]
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