Arbitron: Radio Continues To Reach Large Black Audiences
By Kimberly Davis Just as LL Cool J couldn’t live without his radio, neither, it seems, can African-Americans. A new Arbitron study shows that radio reaches 94 percent of Blacks aged 12 years and older each week. The 2010 edition of Black Radio Today details black-listening behavior to 10 of the country’s most popular radio formats, including urban [...]
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