Anthony J. Phillips Demonstrates Coke’s New Interactive Vending

Design

The Coca-Cola Company’s global marketing manager, Anthony J. Phillips demonstrates and explains Coke’s interactive vending machines, which were developed by Samsung and Sapient. The venders won the Design Grand Prix at the 2009 Cannes Lions International Advertising Festival. Coca-Cola intends to roll out their interactive vending machines within the next 12 months.