TWTRCON SF Focuses on Analytics, Influence

TWTRCON SF was a devotional to all things related to the microblogging site and proof that just about every sector–from tech to nonprofit–is still figuring out how to make money toward their own bottom line even as Twitter increases its own. The one day conference at San Francisco’s Hotel Nikko attracted leaders and experts in [...]

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Embrace Your Analytics With Chartbeat

For those of us who have our own websites and love to discover who is coming to visit our sites and where they are coming from, Chartbeat is a must have. Many of us choose to use Google Analytics to monitor web traffic. I like to describe Chartbeat as “Google Analytics on Steroids”. The proper definition of Chartbeat is “a revolutionary real-time analytics service that enables people to understand emergent behaviour in real-time and exploit or mitigate it.

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5 Easy Ways to Test Your Website’s Usability

Ever wonder you could be a fly on the wall and see just how your website’s visitors are interacting with your application or content? Join the club! Many of us do but don’t have big budgets for lengthy usability testing. Here are five ways to test your site’s usability easily, affordably and conveniently:

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How to: Build Track-able Links for Google Analytics

Analyzing your websites traffic is a great way to determine how and where you should devote you efforts and resources to attract more traffic. Most analytics software provide the necessary tools to report this traffic information, but building a utm sourced link will help sort and organize your advertising campaigns. In this how to, I [...]

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