TheRoot.com Introduces Fresh and Smart Redesign
One of the leading online African-American daily news provider TheRoot.com introduced a fresh, new homepage redesign that will address readers’ desire for a richer multimedia experience centered on the latest news and smartest commentary about the African-American experience. Many readers still like the old fashioned text, but it is clear the majority have acquired a [...]
Read MoreSmartphones Are Helping Minorities Leapfrog Over the Digital Divide in the U.S.
There’s more evidence of smartphone usage in the United States enabling a kind of “leapfrog effect” over the digital divide. According to a new report by the Pew Research Center’s Internet & American LIfe Project, 44 percent of African Americans and Hispanics say they own a smartphone, compared to just 30 percent of non-Hispanic whites. [...]
Read MoreTheGrio.com Partners with NewsOne.com to Form the Largest Black News Alliance
NBC News and Interactive One announced a partnership this week that will form the premier African-American digital news alliance with the widest audience reach in the industry. The partnership leverages complementary assets from NBC News TheGrio.com and Interactive One’s NewsOne.com to create an expanded platform for African-American journalism. This new digital alliance between TheGrio and NewsOne creates [...]
Read MoreAT&T and One Solution Launch Multimedia Consumer Awareness Campaign to Inspire African Americans
AT&T and One Solution, the integrated corporate marketing arm of TV One and Radio One, have joined forces on a new consumer awareness campaign to bring the AT&T “ Rethink Possible” tagline to life. This cross-platform campaign is designed to engage and inspire consumers to rethink what is achievable in their own lives via an [...]
Read MoreRadio One Partners With Marketron Mobile to Power Its Mobile Community
Radio One, the nation’s largest radio broadcasting company that primarily serves African-American and urban listeners, announced that it has chosen Marketron Mobile, a Mediascape Service, as its primary technology solution to power audience engagement and sales efforts across mobile for its more than 50 stations in 15 major markets. In addition to Radio One’s partnership [...]
Read MoreSocial Media Options That May Help Unemployed African Americans
Recent reports show unemployment among the general population is about 9.1 percent, but an alarming 16.2 percent for African Americans, and even higher for African American males. Historically, the unemployment rate for African Americans has always been higher than the national average. However, now it’s at Depression-era levels. Many African Americans have become frustrated with [...]
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