Category: Strategy

Diddy Launches iPhone App

If you’re already following Diddy on Twitter you may have already seen his tweets about his new album Last Train to Paris and the accompanying iPhone Application. Diddy is the latest Hip-hop celeb to bring his brand not only to social media but to the iPhone. He joins the likes of MC Hammer, Soulja Boy [...]

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BlackPlanet’s Featured Blogger Program

Many of you (including us) have been contacted by someone on staff at BlackPlanet about their new Featured Blogger Program. It is being described by BlackPlanet’s Chief Content Officer Smokey Fontaine as: Essentially, it’s a home page program that uses my content sites as distribution points for our community’s best bloggers. It’s something I may [...]

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Monetizing your Twitter Feed

So many people have been trying to figure out how Twitter as a platform is going to monetize its’ service. Not long to follow is how individuals can monetize their Twitter feeds. I’ve spoken with a few people (I won’t name any names) and they are monetizing Twitter the good ole fashioned way, not with [...]

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Can Freeconomics Work in African Markets? [Part 2]

Giving away saddles to sell horses. This is the basic concept behind the ‘free’ business models that I discussed in Part 1. You give away something (time, product, resources) with the intentions of selling something else to make up for it. From my vantage point, the African market is starting to adopt some of these [...]

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Magpie Expands and Diversifies, But Do You Still Hate It?

In case you missed it, Magpie is a service that allows you to monetize your Twitter account. They’ve recently announced some updates that may help more people take advantage of their service and make a little cash from their Twitter activity. How It Works You’re on Twitter all the time. You’re updating your status, sharing [...]

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Conserving Jet and Ebony in The Digital Era

Like many media companies, Johnson Publishing Company, the publisher of Ebony and Jet magazines, is rumored to be dangerously close to wiping out under the waves of the crashing economy.  And everybody seems to have an opinion as to why Johnson Publishing and the readers of both marquee brands should do whatever it takes to [...]

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