Category: Strategy

BlackVoices Diversifies with Domains

by Angela

Like most of you I primarily use Quantcast and compete to measure the traffic of other websites. When someone happens to hook me up I use Comscore as well. BlackVoices.com looks to have had a huge dip in traffic on sites like Quantcast and compete. this is largely because they are not classified into a network, Comscore’s equivalent to a media type (M). being classified this way has it’s benefits especially if you are hard at work serving niches as part of your strategy. September Comscore numbers show that Black Voices is actually at about 4.9M unique visitors (October numbers aren’t out yet) classified as a media type. I chatted briefly with Tariq Muhammad today about Black Voices’ new strategy.

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10+ Tips to get the most out of an Ad Network or Rep

by BW 2.0 Staff

Some of the most liveliest discussions here in the past have occurred around topics related to advertising networks.  Most of us have been an associated with an ad network at some point in time, some of us still are, while others have moved on to an ad rep or direct sales.  When joining an ad [...]

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Black Media, Instead of Mimicking Blogs Why not just Acquire?

by Angela

As of late we’ve seen so many traditional Black/Urban Media companies either redesign as blogs, create blog properties as part of their holdings, or transform their content channels into blogs.  In nearly every case that I’ve seen this happen not one company has been able to knock it out of the park.  In many cases [...]

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I Am Empowered

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Inside Windows 7 with Cordell Jones (Video)

by Markus Robinson

I had the opportunity to sit down with Windows 7 Program Manager Cordell Jones. Cordell has worked with Microsoft for the past 14 years, with the past 2 years focused on Windows 7. Some of Cordell’s past project include Microsoft Publisher and Microsoft Exchange. Cordell now works on the networking side of Windows 7.
Cordell is [...]

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BET.com ditches BET On Blast, Takes note from Hulu

by Angela

Though the BET On Blast video player was nice when it launched a little over 2 years ago video on the web has certainly moved in another direction.  Specifically if you happen to be a television network.  BET.com recently ditched the BET on Blast player, which many thought was hard to navigate, and leveled the [...]

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