Black Web 2.0 | Archive | social media marketing

Obama is Gaming

15. October 2008

Question: What do 360 gamers in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin have in common if they are playing titles by Electronic Arts online? Answer: In game advertisements bought by Barack Obama. With the social networking groups on Obama’s site such as Black Gamers for Obama, is it any surprise. [...]

Community Driven Sneakers

20. August 2008

3 Comments

Have you ever wanted to design a sneaker? Well now you can. RYZ is a community driven high-end sneaker company based in Portland, Oregon. RYZ’s business model relies solely on the internet for design, marketing, and sales of all or their sneakers, eliminating the need for expensive marketing and design staffs.

Barack 2.0 Takes Small Businesses to the Next Level

1. August 2008

4 Comments

On the verge of our country picking its next President of the United States, one candidate has truly taken advantage of how he uses the internet to spread his message of change. Closely watching this revolutionary online movement is Barack20.com, a Web 2.0 marketing concept created by Social CRM Expert Brent Leary and Online Business Development [...]

Using Twitter to increase E-commerce sales

21. July 2008

4 Comments

A little while ago I posted about Carol’s Daughter doing a live web chat @ HSN and how all of their efforts in social media is making shopping personal again, only from your computer v.s. and actual personal shopper. Nordstrom is another example of a retailer being ahead of the curve. This weekend while I [...]

Carol’s Daughter and HSN make shopping personal

21. July 2008

0 Comments

Carol’s Daughter will host another live web chat today. However this chat is slightly different than the last. This time Lisa Price, Carol’s Daughter CEO will be conducting the chat from HSN (Home Shopping Network) and will broadcast it on her site. Lately I have really been looking at how retail operations are including social [...]

Karrine Steffans Joins Twitter?

9. July 2008

19 Comments

Just when you thought Twitter was falling off due to its technical difficulties, Twitter gets a new kid on the block: Karrine Steffans. Karrine Steffans recently joined Twitter, and instead of quietly setting up an account, it appears as though she executed a pub stint by announcing her Twitter membership on her website. I suspect she also [...]

The T-Pain Effect

26. June 2008

15 Comments

Grammy Award-Winning singer, song writer, and producer T-Pain recently launched his much anticipated full digital independent record label Nappy Boy Digital. The label’s mission is to create a direct artist to consumer connection without the constraints of the traditional major labels. Nappy Boy Digital is an obvious next step for record labels who may have [...]

eVIPlist.com: Social Ranking as a promotional tool

5. June 2008

2 Comments

At first glance eVIPlist.com may look like another Digg clone. While the site does use Digg’s open API its business and web strategy is far from the typical “rank news/info” model that we typically see from other sites using the same API. While similarities can certainly be found between eVIPlist.com and other [...]

Did Allhiphop.com Get the Short End?

21. May 2008

11 Comments

We recently reported that Allhiphop.com signed a 5 year multi-million dollar exclusive ad deal with Radio One’s Interactive One. On the surface the ad deal looked like a win win for both companies. AHH, gets rid of the burden of searching for ad inventory by teaming up with Radio One’s well connected urban radio ad [...]