Vegas Hotels Trade Rooms In Exchange for New Twitter Followers

The Rio and MGM Grand Hotels in Las Vegas are running new Twitter promotions, giving away hotel stays in exchange for tweets. Until Nov. 27, folks who tweet their sins along with the hashtag #mgmsin will be entered in a once-a-day random drawing for a night's stay at the MGM Grand Hotel & Casino on the strip. MGM's social media team is posting the names of the winners as soon as they are drawn, and they've extended the promotion to mgmgrandsins.com. There you can tweet directly from the page, see a list of winners, and vote on the most forgivable and unforgivable sins that have been posted so far. A few folks have already forfeited by not responding to claim their prize, so if you enter, be sure to check back regularly.

Continue reading...

How To: Track your Reader’s Response using Google Website Optimizer and Wordpress (Video)

A/B testing, it’s a technique used to track an audience’s response by comparing the success of different text, layouts, images and colors. This technique has been used in direct mail marketing for years, but now major technology companies like Google, Amazon, and Microsoft are using the technique prior to launching major website changes. Even bloggers [...]

Continue reading...

Global Grind Acquires CelebrityTweet.com

Russell Simmons @UncleRush announced via Twitter today that Global Grind had acquired celebrity twitter aggregation site CelebrityTweet.com.  We’ve contacted them the get terms of the deal and will update if we hear back.  He mentioned on Twitter that he thinks the site’s integration into Global Grind will help the property continue to grow. Developing…

Continue reading...

#BeatCancer Breaks Twitter Trends and Sets Guinness World Record

EVERYWHERE, a Social Media Marketing and Content Development firm based in Atlanta, GA set a record October 16-17th for the most widespread social network message in 24 hours. According to Radian6, the official online monitoring company, the phrase #BeatCancer set the record with 209,771 mentions on Twitter, Facebook and blog posts. This translates into an [...]

Continue reading...

Jermaine Dupri on Social Media via BlogWorld Expo

For those of you who weren't lucky enough to be at BlogWorld Expo (THE Largest blogging conference to date) I was able to snag this interview with Jermaine Dupri after his keynote there. He talks about social media, the speed of blogging and publishing content among other things. Jermaine currently has his own blog called Globa14.com, we've covered it here before, and has plans to continue to expand into new media. Check the video after the jump.

Continue reading...

American Airlines and Burrell Launch BlackAtlas.com

American Airlines developed BlackAtlas.com in partnership with Burrell Communications and Juxt Interactive and is a “social networking” site that will allow travelers to share travel experiences that may be unique to African-Americans with each other and the community there.  The site’s content will be user generated for the most part however Nelson George will serve [...]

Continue reading...

Is Twitter the New Auto-Tune?

With the rise of entertainers signing up for Twitter in the past year, many artists have added "tweeting" to their daily routines. Whether it be for promotional use (Soulja Boy), to inspire the world (Diddy) , or to simply interact with fans (Wale), Twitter seems to be here to stay (until the next hot social network emerges) among entertainers.

Continue reading...

Jay-Z the #1 Trending Artist on Twitter

To take a look at Jay-Z 's trending reign on Twitter you'll have to go back to June 5 when Jay-Z released Death of Autotunes track. We covered it here on the post "Jay-Z Kills AutoTune via Twitter with D.O.A." Ever since then Jay-Z has been trending on Twitter longer than any other music artist. Jay hasn't been trending every day since June 5 but every time a new announcement about the Blueprint 3 album was made he would crawl back to #1 trending on Twitter or reappear.

Continue reading...

PBS Frontline’s Your Digital Nation Project

Michael Lang always finds the most obscure yet compelling and exciting videos for his site BlackDigerati.org. Last week, I posted one I found on his site featuring a young woman discussing how she uses her mobile phone to access the Internet and social networks (I use my T-Mobile). I noted that her video was submitted to PBS Frontline's Your Digital Nation Project, which is a part of a larger multimedia project, Digital Nation, that involves social media, broadcast media and technology. It is interactive and honestly, quite brilliant because it invites viewers to submit video testimonies of their use of digital media. (I think it's smart any time you posit users as experts.) Watch these very brief videos recorded at BlogHer 09.

Continue reading...

Trend with Truth: The Real Maia Campbell Story

Today I looked in the trending topics on Twitter and saw a familiar name, Maia Campbell, the sweet faced, beautifully locked girl from L.L. Cool J’s TV sitcom, In the House. I read hundreds of tweets but only found one kind post asking that folks stop making fun of her and pray instead. I then saw a post containing the link to a video featuring Maia on Youtube.com. I watched as much as possible and decided to tweet what I knew. Maia is schizophrenic; a fact that brought her late mother Bebe Moore Campbell and her father and step-father much anguish.

Continue reading...